Category Archives: Search Engine Optimisation

Search engine optimisation (SEO) is a collection of techniques used to increase a Web site’s ranking in search engine results pages.

How to Write Amazing, SEO-Friendly Articles

The Secret To Writing  Amazing, SEO-Friendly Blogs and Posts

When building killer content for your blog site or website, there are two key considerations: first, how to develop quality content that will engage, entertain, and ultimately drive conversions; and second, how to make that content readily available to a broad audience.

The Secret To Writing  Amazing, SEO-Friendly Blogs and PostsAs most of web traffic originates from search engines, creating content that is optimised for search engine exposure is among the very best ways to get your name out and into the world.

While conventional marketing may have thought about these two concerns separate, they are more and more part of a unified content strategy. SEO is now an increasing factor in the early stages of producing content and its a must that it translate seamlessly in the writing of your topics.

Although these aims “quality content and high search engine exposure” may seem at odds with each other, it’s important to your marketing success to start considering them part of a holistic goal. Yes, your content should be well-written, powerful, and filled with valuable info for your audience, but none of that matters if its lost in the search engines ranking abyss.

A high SEO ranking can pull your content from obscurity and get it in front of a new readership. But today’s audiences are intelligent, and simply peppering your short article with keywords will only serve to turn readers off.

What Makes An Article Great?

What Makes An Article Great?While genuinely excellent writing can’t be taught, great writing most definitely can. As an online marketer, you are ultimately a storyteller, conveying the story of your label through various mediums and re-framed for various audiences. Now all you need to do is translate this skill to the page. Here are some best practices for making impressive, fascinating short articles:

Take Advantage Of Trustworthy Examples:
Nothing gives writing more power than strong, relatable examples. Avoid the purely theoretical by using case studies when discussing a product’s success or focusing on one user’s story. Identify points of connection in news or popular culture to give your reader a frame of reference. These positive stories will stay with them longer than facts or numbers.

Do Not Hide Your Voice:
One of the very best things you can do for your brand is to give it a distinct voice. Don’t be afraid to be funny (if you are funny), wacky, even a little bit strange. It can be helpful to read the piece aloud to see if it sounds like you. Your genuine voice is one of your greatest assets. Yes, you have to follow the standard of professionalism appropriate for your industry, but the more you sound like a human, the more people will want to engage with you by re-posting, commenting, and finally, by buying your service or product.

Know Your Audience:
Your blog is not your diary, nor is it an inter-office memo. Make certain you choose language suitable for whomever you’re dealing with. If you’re writing for a larger audience, steer clear from jargon. Keep paragraphs short and on-point, and section of difficult-to-understand material into digestible bits of information. Include links to examples that will help elucidate the work. Finally, become your fiercest critic: revise, revise, and revise again. Circle the ideas you find appealing and cut everything else. The more focused you are, the more your audience will have the ability to gain from your work.

Writing for SEO
With those suggestions in mind, crafting an excellent article should be basic. Now to attend to the next piece of the puzzle: getting your content seen. Together with cross-posting and social media, optimising your content for search engines is a tested way to position your work before a new audience. By optimising your content to appear more often in search engine suggestions, you will be increasing both the recognition and credibility of your brand.

Some Methods To Develop Great SEO-friendly Content:

Pick Natural Keyword Terms:Pick Natural Keyword Terms:
Including highly visible, popular Search Engine Optimisation keywords into your posts is one of the best ways to increase your rankings. Major caution: these keywords need to be featured in a manner that feels natural to the subject. They should not stand apart or be jarring to the reader. Readers, especially those who invest a great deal of time in the digital world, are extremely capable of discovering if you’ve simply stuffed your work filled with words you hope will drive up visibility.

Keyword Placement:
Make sure you optimise the placement of keywords in your SEO short articles by putting them in your titles and subtitles. Make a hierarchy of keywords and use the most search for terms up front. Make sure to use your most important keywords in the title.

Pictures:
Include images with alt text to get your page showing up in image searches too. Images will also separate the text in an effective way. Image-driven content is getting an increasing number of play as a digital marketing technique and it is particularly matched to viral content.

With these suggestions in mind, you should be on your way to a greater SEO ranking in no time; and, at the same time, you’ll be boosting your online reputation as a quality content provider. Win-win for your label.

Website Design | Mobile Website Builder

The Six Elements Of A Successful Business Web Page

Beginning a business from scratch can be a draining, thrilling and scary all in once.

As soon as you have found a product and developed your brand, it’s time to craft a powerful website. With many platforms, apps and integrations to choose from, most people have no idea where to start. Through the process of releasing over 80 web sites over the years, I have work with marketing people, design companies, outsourced to professionals in addition to hired in house. Regardless of the approach, I have identified six parts that every business website must have in order to be successful.

1. Good Website Design

Great Website Design | Mobile Website Builder

Great Website Design

Amongst the first things on your job list is to design an excellent site. How visitors have the ability to navigate through your site is a crucial factor in converting sales. Designers often get carried away with colours, font styles and flashy graphics that might distract from your product and interfere with the flow of your website. The website design must be user-friendly and user-intuitive– it is the individual customer who will make the purchase, after all. Concentrate on the end goals of high conversions and purchase rates when creating your website.

2. A Clear Call To Action

Take your visitors through the purchasing procedure, and convert them into paying customers. Despite what you are attempting to accomplish, whether it is creating leads, making sales or telling a story, catch your visitors’ attention and remove any possible distractions that might keep them from moving down the funnel process. Avoid confusing your customers by showing them exactly what you want them to do. Use language like, “Click here”, “Shop now” and “Watch our story.” You would be surprised to discover how such frank tactics sway people’s choice to buy. Don’t be afraid to be direct with your call to action.

3. A Story Page

It’s important to develop a connection between your brand and the customer. A fantastic method to do this is by telling your brand’s story on your site. People love to understand who they are purchasing from, and the authenticity of a story is a perfect bridge. A free research tool to utilise is television infomercials. It’s a wonderful example of people telling their stories then relating right back to the product is the people on the Home Shopping Network. See how they introduce the product and then cleverly tell a story about how they once took their child to the river and wished they had a product like this at the time.

Do your potential online customers have kids? Do they remember wonderful times they had with their families on trips? They likely can identify positive times in their lives that make them think about your product favourably. Share details about the creators, why you started the company and your mission. This allows clients to make a connection to the brand name, and in turn creates a sense of trust and familiarity with you and your product.

4. Organic Search Ranking

Organic Search Ranking | Mobile Website Builder

Organic Search Ranking | Search Engine Optimisation

Think about your long-term SEO strategy when developing your website so that you can increase your organic search results. Putting in the time to set up the right page titles, product descriptions and meta tags can make a big difference in the organic search results down the road. Among the most significant things you can do is get third-party websites to link back to your site, which helps increase your organic search rankings.

Another great technique is developing a blog. A blog allows you so to write articles surrounding your service or products that will rank on search engines for key terms.

5. Social Proof

Transparency plays a huge role in website conversion rates. One of the best ways to showcase the real people behind the brand is to integrate social media into your website. You can add social media feeds to your homepage or simply link to your social media channels. In an effort to be professional, companies sometimes sound as though they are run by artificial intelligence robots rather then people. Including fun, relatable copy and everyday images from social media helps reinforce brand identity as well as trust.

I also suggest displaying favourable reviews from your customers on your homepage or your product pages. There are several great apps that you can use to integrate user-generated reviews of your service or products.

6. Mobile Responsiveness

Mobile Responsive | Mobile Website Builder

Mobile Responsiveness

Having a website that is mobile responsive is the most important thing for a company. If your website traffic is driven by digital marketing, chances are most visitors are on mobile devices. I have personally seen roughly 60% increase in mobile traffic across my websites over the past few years. For this reason, it is important that your website is optimised for mobile so that you are not losing out on sales opportunities.

Remember, your website is supposed to serve as a silent salesperson. Walk your visitors through the purchasing process, and convert them into happy, passionate clients. Help guide them down the funnel, and present them with the details, personal stories and brand reliability that they need to make purchasing decisions. There are no guarantees in life, but if you use these six tips for website success, your business or brand will surly grow in the years ahead.

How Can You Use Search Engine Optimisation To Improve Your Business

The Easy Way To Do Search Engine Optimisation

Search Engine Optimisation | Mobile Website Builder

The Easy Way To Do Search Engine Optimisation

The internet is massive and each corner is prepared with traps, tricks, and tips that can either help you succeed or bring you down. The information offered here is meant to help you create the most productive search engine optimisation strategy you can build and then, expand it into an empire of your liking.

If you are updating your site and changing your approach, be sure that you go through the content and replace old tags and keywords. Leaving some unchanged might seem like a smart move, since you’ll still be catering to those term searchers, as well. But your efforts should be focused totally on the best campaign and that means changing completely, instead of spreading yourself thin.

Let’s go over an example of a good title tag to better help you understand how you should construct a tag. Instead of working up something like <title>My Business</title>, you should instead be more specific to what your site or business is about; i.e. <title>My Internet Wealth Building Business</title>. Keep this same theme for every page.

When marketing a product online, make sure your site is as useable and accessible as possible. If your website has problems with the code or can’t be viewed by certain browsers, you will lose visitors and therefore sales. Very few people will go to the trouble of switching browsers just to use your site.

Give each photo you add to your pages a unique and relevant name. If you do not, then you are throwing away a huge opportunity for SEO. Search engines crawl images and if they see further proof of the page’s validity it will help with the page rank. Be sure to fill in alt tags also.

To make a truly successful website and to increase search engine optimisation, you must have unique content on your website. People will be constantly searching for new and unique material. Be sure that you don’t copy it from another source or paraphrase it. That will decrease search engine optimisation.

Many companies offer search engine optimisation services but in order to find the one that is right for your business, you have to do some research. Contact the company and ask them questions about their experience, the strategies they employ and the risks that are involved. Then conduct your own research on the business by checking with the Better Business Bureau and seeing what information you can find about them online.

Search Engine Optimisation | Mobile Website Builder

SEO | Mobile Website Builder

To know if your search engine optimisation is working or not, it’s important to keep an eye on your search rankings. Use tools from different search engines to monitor your page rank. Look at your site’s referrer log on a regular basis to see where visitors are coming from and what terms are leading them to your site.

SEO will not be leaving the scene anytime soon and if anyone plans on running a successful website, they will have to master the in’s and out’s, or hire someone who can. Following this advice is a good way to get started and get the ball rolling to create a more known and profitable business. Even if your site isn’t aimed at bringing in a monetary value as of yet, it will still need the exposure of SEO, in order to hit an audience and become known.

Search Engine Optimisation Australia

Making SEO Work For Your Site

mobile-seoSearch engine optimisation is vital for your business. In order to reap the benefits of having an online presence you have to optimize your website for the search engines while still maintaining useful content. Use the tips in this article to learn the skills you need to improve your website so it gets better rankings.

When attempting to boost your site’s SEO rankings, focus your keyword density at the beginning of your page. Search engines place more weight on keywords that appear earlier in the document. Be aware, however, of how your site appears to the search engine when using this technique – the first paragraph of text may not always be the at the top of the page source.

If you are trying to draw attention to your site or blog, post comments on the relevant blogs of others. This catches their attention and will at least lead to some traffic. In the best case scenario, you can even end up with a backlink and a recommendation from the other blogger.

To help with search engine optimisation, make sure to include keywords in the URLs for relevant pages, rather than using numbers or irrelevant words. This is key not just for the main body of the URL, but also in file names. This will boost your rankings, as search engines are looking for relevant keywords.

Inquire about how many years of relevant experience they have. Prior to making any decisions, understand the risks that are involved.

SEO Perfect CompanySearch engine optimisation should be a priority for your business. In order to do well, especially if you have a lot of competitors, your website needs to rank highly in the search engines. Use the tips here to optimise and organize your website so that it is useful to people and so that search engines rank it highly.

Search Engine Optimisation Australia