The Secret To Writing Amazing, SEO-Friendly Blogs and Posts
When building killer content for your blog site or website, there are two key considerations: first, how to develop quality content that will engage, entertain, and ultimately drive conversions; and second, how to make that content readily available to a broad audience.
As most of web traffic originates from search engines, creating content that is optimised for search engine exposure is among the very best ways to get your name out and into the world.
While conventional marketing may have thought about these two concerns separate, they are more and more part of a unified content strategy. SEO is now an increasing factor in the early stages of producing content and its a must that it translate seamlessly in the writing of your topics.
Although these aims “quality content and high search engine exposure” may seem at odds with each other, it’s important to your marketing success to start considering them part of a holistic goal. Yes, your content should be well-written, powerful, and filled with valuable info for your audience, but none of that matters if its lost in the search engines ranking abyss.
A high SEO ranking can pull your content from obscurity and get it in front of a new readership. But today’s audiences are intelligent, and simply peppering your short article with keywords will only serve to turn readers off.
What Makes An Article Great?
While genuinely excellent writing can’t be taught, great writing most definitely can. As an online marketer, you are ultimately a storyteller, conveying the story of your label through various mediums and re-framed for various audiences. Now all you need to do is translate this skill to the page. Here are some best practices for making impressive, fascinating short articles:
Take Advantage Of Trustworthy Examples:
Nothing gives writing more power than strong, relatable examples. Avoid the purely theoretical by using case studies when discussing a product’s success or focusing on one user’s story. Identify points of connection in news or popular culture to give your reader a frame of reference. These positive stories will stay with them longer than facts or numbers.
Do Not Hide Your Voice:
One of the very best things you can do for your brand is to give it a distinct voice. Don’t be afraid to be funny (if you are funny), wacky, even a little bit strange. It can be helpful to read the piece aloud to see if it sounds like you. Your genuine voice is one of your greatest assets. Yes, you have to follow the standard of professionalism appropriate for your industry, but the more you sound like a human, the more people will want to engage with you by re-posting, commenting, and finally, by buying your service or product.
Know Your Audience:
Your blog is not your diary, nor is it an inter-office memo. Make certain you choose language suitable for whomever you’re dealing with. If you’re writing for a larger audience, steer clear from jargon. Keep paragraphs short and on-point, and section of difficult-to-understand material into digestible bits of information. Include links to examples that will help elucidate the work. Finally, become your fiercest critic: revise, revise, and revise again. Circle the ideas you find appealing and cut everything else. The more focused you are, the more your audience will have the ability to gain from your work.
Writing for SEO
With those suggestions in mind, crafting an excellent article should be basic. Now to attend to the next piece of the puzzle: getting your content seen. Together with cross-posting and social media, optimising your content for search engines is a tested way to position your work before a new audience. By optimising your content to appear more often in search engine suggestions, you will be increasing both the recognition and credibility of your brand.
Some Methods To Develop Great SEO-friendly Content:
Pick Natural Keyword Terms:
Including highly visible, popular Search Engine Optimisation keywords into your posts is one of the best ways to increase your rankings. Major caution: these keywords need to be featured in a manner that feels natural to the subject. They should not stand apart or be jarring to the reader. Readers, especially those who invest a great deal of time in the digital world, are extremely capable of discovering if you’ve simply stuffed your work filled with words you hope will drive up visibility.
Make sure you optimise the placement of keywords in your SEO short articles by putting them in your titles and subtitles. Make a hierarchy of keywords and use the most search for terms up front. Make sure to use your most important keywords in the title.
Include images with alt text to get your page showing up in image searches too. Images will also separate the text in an effective way. Image-driven content is getting an increasing number of play as a digital marketing technique and it is particularly matched to viral content.
With these suggestions in mind, you should be on your way to a greater SEO ranking in no time; and, at the same time, you’ll be boosting your online reputation as a quality content provider. Win-win for your label.