Beginning a business from scratch can be a draining, thrilling and scary all in once.
As soon as you have found a product and developed your brand, it’s time to craft a powerful website. With many platforms, apps and integrations to choose from, most people have no idea where to start. Through the process of releasing over 80 web sites over the years, I have work with marketing people, design companies, outsourced to professionals in addition to hired in house. Regardless of the approach, I have identified six parts that every business website must have in order to be successful.
1. Good Website Design
Amongst the first things on your job list is to design an excellent site. How visitors have the ability to navigate through your site is a crucial factor in converting sales. Designers often get carried away with colours, font styles and flashy graphics that might distract from your product and interfere with the flow of your website. The website design must be user-friendly and user-intuitive– it is the individual customer who will make the purchase, after all. Concentrate on the end goals of high conversions and purchase rates when creating your website.
2. A Clear Call To Action
Take your visitors through the purchasing procedure, and convert them into paying customers. Despite what you are attempting to accomplish, whether it is creating leads, making sales or telling a story, catch your visitors’ attention and remove any possible distractions that might keep them from moving down the funnel process. Avoid confusing your customers by showing them exactly what you want them to do. Use language like, “Click here”, “Shop now” and “Watch our story.” You would be surprised to discover how such frank tactics sway people’s choice to buy. Don’t be afraid to be direct with your call to action.
3. A Story Page
It’s important to develop a connection between your brand and the customer. A fantastic method to do this is by telling your brand’s story on your site. People love to understand who they are purchasing from, and the authenticity of a story is a perfect bridge. A free research tool to utilise is television infomercials. It’s a wonderful example of people telling their stories then relating right back to the product is the people on the Home Shopping Network. See how they introduce the product and then cleverly tell a story about how they once took their child to the river and wished they had a product like this at the time.
Do your potential online customers have kids? Do they remember wonderful times they had with their families on trips? They likely can identify positive times in their lives that make them think about your product favourably. Share details about the creators, why you started the company and your mission. This allows clients to make a connection to the brand name, and in turn creates a sense of trust and familiarity with you and your product.
4. Organic Search Ranking
Think about your long-term SEO strategy when developing your website so that you can increase your organic search results. Putting in the time to set up the right page titles, product descriptions and meta tags can make a big difference in the organic search results down the road. Among the most significant things you can do is get third-party websites to link back to your site, which helps increase your organic search rankings.
Another great technique is developing a blog. A blog allows you so to write articles surrounding your service or products that will rank on search engines for key terms.
5. Social Proof
Transparency plays a huge role in website conversion rates. One of the best ways to showcase the real people behind the brand is to integrate social media into your website. You can add social media feeds to your homepage or simply link to your social media channels. In an effort to be professional, companies sometimes sound as though they are run by artificial intelligence robots rather then people. Including fun, relatable copy and everyday images from social media helps reinforce brand identity as well as trust.
I also suggest displaying favourable reviews from your customers on your homepage or your product pages. There are several great apps that you can use to integrate user-generated reviews of your service or products.
6. Mobile Responsiveness
Having a website that is mobile responsive is the most important thing for a company. If your website traffic is driven by digital marketing, chances are most visitors are on mobile devices. I have personally seen roughly 60% increase in mobile traffic across my websites over the past few years. For this reason, it is important that your website is optimised for mobile so that you are not losing out on sales opportunities.
Remember, your website is supposed to serve as a silent salesperson. Walk your visitors through the purchasing process, and convert them into happy, passionate clients. Help guide them down the funnel, and present them with the details, personal stories and brand reliability that they need to make purchasing decisions. There are no guarantees in life, but if you use these six tips for website success, your business or brand will surly grow in the years ahead.